About Aditya Sarana Graha

Continuous commitment to provide the best for all our customers and partners

Founded in 24 December 1983, Aditya Sarana Graha (ASG) is a recognized business for manufacture, imports, distribution, and logistics in building materials and home appliances. We are committed to our strong company values and strive to bring excellent products, supported by our wide distribution channels, well-equipped logistic centers, and quality customer services.

Welcoming a new era of growth, with consistent integrity and commitment to hard work, dedication, and innovation.

Haris Chandra

Founder of Aditya Sarana Graha


Becoming a trusted, largest, integrated and most modern business group in the field of distribution, building equipment products, household appliances and its connections in Southeast Asia based on Superior Character, Professionalism, Participatory Management and Technology Excellence.


  • Provide household appliances and building material supplies with reliable as well as innovative quality.
  • Develop human resources with high performance and integrity through an empowering and inclusive work environment.
  • Balance IT solutions with business considerations when providing additional values through our products and services.
  • Create egalitarian values and improvements that ignite positive benefits for stakeholders.

Our Achievements


branch offices




service centers








business partners

Logistics & Warehouse Management

Our integrated warehouses, inventory, and transportation management systems provide excellent customer care for smooth operations of your business.


Our brands produce high quality, durable, and affordable household and industrial lifestyle products that suits your needs. In addition, we also provide extensive after-sales assistance, well-integrated maintenance and repair service systems.


Our products are incorporated into thousands of Indonesia's renowned landmark, premier residentials, and commercial projects by reputable developers across Indonesia.


Our eagerness to learn, willingness to collaborate, and commitment to provide excellence are the foundations of our optimum growth.


24 December 1983 marks a historical starting point of Aditya Sarana Graha’s establishment.

Aditya Sarana Graha was established in December 1983

Birth of our home brand, Wasser

Established our sophomore brand, Kirin

Focused on diversifying our portofolio and building extensive distribution channel

Launched our third brand, Wasser Pump, into the market

Achieved SNI certification for our business

Accepted awards and recognition for our Kirin products in four consecutive years

Achieved ISO 9100 : 2015 certifications for our business

Entered the industrial pump industry in a changing business era